As a Digital Marketing Assistant, I successfully managed paid media campaigns for luxury fragrance brands. Managing more than 35 campaigns across these four prestigious brands, I enhanced overall digital performance across multiple channels by thoroughly analysing Post Campaign Analysis reports and selecting the most effective creative assets aligned with a full-funnel marketing strategy. This experience also enhanced my understanding of content strategy to boost the effective creative assets on social media.
Sally Hansen is the award-winning brand now , is distributed in over 55 countries worldwide. Sally Hansen has 5 beauty categories: nail colour, nail care, sunless tanning, hair removal, and beauty tools. For 7 months at Coty, I fully managed Sally Hansen UK&IR Instagram and Facebook account by sorting out more than 180 creative assets, creating copywriting with TOV of Sally Hansen, and scheduling content. During this project, I increased 20% followers and maintain the Sally Hansen's brand equity on social media.
Rise of the fash-pace fashion, Joanne, also a name of the fashion director of Joanne co., wants to be a boutique collection that inspires people to love the slow-pace of fashion, like dried flowers, with a quality of tailor made. In this project, I aimed to build brand identity through social media and website.
The MonayClub social media feed needed a new account with a branded feed. I built the social media marketing strategy of Instagram for the MonayClub, aiming to generate social media presence. As the service needed the new concept of social media, I created branded content forms, including posts, stories, and reels using Monay's three main colors to represent the three areas, finance, wellness, and eco-living.
This National Geographic website redesign project was my final year project for my BA in Visual Communication Design, which was awarded 'Best Final Year Project Design 2017.' Based on National Geographic's brand identity, 'The Window to the World,' and addressing the issue of one-way interactive web experience, I re-designed the brand's website to allow for active user interaction, enhancing the online customer experience.
concept video
This project is to build a concept and design the full Landing page for the service called MonayClub, the AI Wellness Assistant. The objective was to lead the new users to get early access to the MonayClub, signing them up. The service needed the new brand concept as MonayClub is the new AI assistant showcasing users. Using the three main colors representing the three areas, finance, wellness, and eco-living, stresses the all-in-one AI assistant that can help all three areas.
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MonayDating is a collaboration project to enhance young adults' dating experience regarding financial and mental wellness by collaborating with Ai Wellness Assistant and dating apps in the UK and US. This project started from the research that young adults using dating apps are more likely to feel depressed and stressed. Based on this study, this collaboration can help these people by supporting their lives and giving them access to communicate with the Ai wellness assistant, Monay. The link attached is the branded landing page of the collaboration to showcase dating app users.
According to the research, visual figures are an effective method to increase consumer recognition of the brand. To improve Monay AI's brand awareness, I designed Monay AI Avatar prototype, which can also be used as an AI visual figure in the application. This Monay AI Avatar can be utilised in multiple marketing channels to improve Monay AI's digital presence. Additionally, this Avatar is designed to be an expanded marketing concept considering marketing strategy in a metaverse environment.
MonayVoice video was created for the collaboration pitch presentation to showcase and introduce the solution to potential clients and partners. The objective of this video is to deliver the concept of the brand to the audience, emphasizing AI voice-powered technology for educating individuals financially. The hashtag #learnWithMonay leads and stresses that the AI assistant is for education purposes for individuals. The link below will showcase the video.
If there's anything else you need to know, you can email me directly at simmzii1235@gmail.com